True service convergence means delivering Value over IP™ for end users with services that increase their personal utility and professional productivity.
Today's professional and consumer subscribers need "blended lifestyle services" to help manage the demands of their everyday lives. With our Next-Generation Communications Solutions, service providers can get on the fast track to delivering these multimedia services to give subscribers simple, seamless, secure, personal, portable, reliable communications. Whether experiencing interactive gaming at a local wireless hot spot, or downloading real-time traffic alerts while on the road, subscribers demand services that help simplify life's demands. In the face of continuing market changes, service providers must maintain profitability, while retaining and attracting sophisticated new-age customers in search of simple and personalized communications. This means going beyond simply delivering low cost Voice over IP to end users, but rather creating Value Over IP™ communications services. It means using Converged Ethernet Transport Solutions to deliver value-added premium Ethernet access services.
Lucent Understands Your Business Challenges
Next-generation communications solutions help service providers address their key business challenges:
- Revenue Preservation
There has been a significant decline in traditional revenue sources for most communications service providers. Carriers need to find alternative revenue sources that provide them with long-term opportunity for top line growth.
- Revenue Expansion
The marketplace is seeing not only the convergence of networks and services, but of end users. Prosumers want technology that enriches and simplifies both their business and their personal lives, and that simultaneously increases their productivity and enhances their lifestyle. And that in turn allows service provider to benefit from a 24 hours-a-day stickiness to users.
- Brand Extension
Service providers must capitalize on the strong end user interest in technology to create simple, bundled solutions that reach new markets and help improve end users' professional productivity and personal utility.
- Operational Efficiency
Service providers need to maximize their network investments and drive down operating expense, all while finding an optimal retirement path for legacy equipment and providing next-generation services and value to their customers.
- Speed-to-Market Cycles
In a fast-paced market where consumers can and do move readily from one provider to another, service providers need to be early-to-market with profitable new services and bundled service offerings that attract and retain customers.
Service providers address these challenges with three key market strategies. And Lucent has a comprehensive set of solutions — products, services, software and marketing support — to help service providers achieve a true, converged communications network capable of delivering a seamless, personalized lifestyle experience to subscribers.
- Virtual Bundling: Combines a variety of multimedia services to create a single bundle for subscribers.
- Network IP: Makes networks more cost-effective and increases operational efficiency using IP/MPLS and next-generation Optical solutions.
- Value over IP: Helps service providers bring full network capabilities to market and create a seamless lifestyle communications experience for subscribers.
Changing the Way Subscribers Communicate
With Lucent's IP Multimedia Subsystem (IMS) at the network core, next-generation communications solutions meet the end-user demand for always-on, access-agnostic, device-independent services. Subscribers can benefit from anytime anywhere access to messaging , contact lists, calendars and conferencing from a cell phone, an office phone, a PDA, or a desktop computer.
IMS
As the industry moves rapidly toward convergence, it is gathering around a specific open standard: the IP Multimedia Subsystem (IMS) architecture. IMS is based on IP core networking standards that have been developed by the 3G Partnership Project (3GPP) and 3GPP2, industry bodies that are responsible for the establishment of standards for 3G — third generation — networks. Through Bell Labs, Lucent has been integral in developing the IMS architecture and has led the charge to get it adopted in both the wireless and wireline environments.
Trust Services Convergence to the Experts
With Lucent as their trusted strategic partner, service providers can better meet the communications needs of subscribers. And we can do it with a proven path to next-generation communications, reduced complexity of the migration and mitigated risk. Service providers also can benefit from Lucent's Managed Services capabilities, which can help service providers realize services convergence while they focus on their business.
With a complete, integrated portfolio of next-generation communications solutions, Lucent can help service providers meet the demand for blended lifestyle communications and deliver Value over IP™ . |
