- Whatever we do, be interacting within the organization, interacting with our customers, or with societies we live in, we must do so with uncompromising integrity.
- By Integrity we mean trustworthy, with strong moral principles.
- We Value innovation.
- We work SMART (apply knowledge and skills rather than brute force).
- We encourage entrepreneurship with responsibility.
- We act and perform with speed and agility.
- We must adjust to new situation constantly with no time out.